Creative Direction
Art Direction
Design
Vitamins, a Nature’s Bounty Co. brand, launched as an e-commerce site and the future home to a robust personalized vitamin and supplement regimen builder. We introduced the brand to a younger audience in a motivating tone which recognizes performance level and potential as personal and unique. This drove brand awareness and steadily increased traffic to the Vitamins site.
The brand identity, set to go live with the regimen builder, strengthens the personal potential approach by linking the power that lies within each of us to the power of the pure ingredients found within Planet Earth. The strength to succeed is not just within us, it’s all around us.
Brand Guidelines
Brand Ad Concepts
Banner Ad
OOH: Display of Living Natural Ingredients and Their Benefits
OOH: Contextually Based Digital Billboard Alternating Product and Benefit in Real-time Relative to Weather, Season, Location and Traffic
OOH: Vitamin Installation Art
Email: CPG Brands Introduce Vitamins.com to Their Customers + Offer Testing
Landing Page Banners: CPG Product + Offer Testing
Paid Social: Brand Message Testing
Paid Social: As Individual As You Are: Brand Video Testing Against Still
Paid Social: Product Image Testing
Paid Social: Product Carousel Testing Against Still Ads
Creative Direction
Art Direction
Design
Photo + Video Shoot Direction
Photo Retouch
Photo Composite
Mechanical Art
Unlike most natural diapers, Bambo Nature diapers are incredibly effective—not just eco-friendly and allergy-friendly. We created the idea of “parent fearlessly” for Bambo Nature’s full line of baby care products, empowering parents to stop worrying about leaks and rashes and start enjoying life as a parent.
Complete with a lifestyle photoshoot depicting potential scary moments for parents, product in environment shoot, 360 product on white and POP product videos, we successfully launched the Bambo Nature brand into the U.S. market.
Print + Banner Ads: Baby Diaper
Print + Banner Ads: Toddler Diaper
Print + Banner Ads: Training Pants
Print + Banner Ads: Skin Care
Print + Banner Ads: Sunscreen
Product in Environment Photo Shoot
Trade Show Booth Background Composite
Original Stock Photography for Trade Show Booth Background Composite
Diaper Product Video
Skincare Product Video
Art Direction
Design
Photo Shoot Pre-Production
Photo Shoot Direction
Photo Retouch
Photo Composite
Product Photography
Product Photography
Product Photography
Product Swatch Photography
IG Grid
Paid Social Animations: Product Benefits
Paid Social Animations: Product Ingredients
Social Media Influencers: Product Ingredient Skins
Art Direction
Design
Mechanical Art
Recoup is a ginger-powered health drink for workout recovery and daily wellness that’s clinically proven to reduce post-workout muscle soreness, aid digestion, and boost immunity.
The package design was developed off their brand identity and enhanced for shelf popping vibrance against their competitors.
Can Packaging Design
Can Packaging Mechanical Files
Bottle Packaging Design
Bottle Packaging Mechanical Files
Creative Direction
Art Direction
Design
Storyboard: Focus
Paid Social: Focus
Storyboard: Battle of the Belly
Concept: Diet Season
Storyboards: One Stop Weight Loss
Animation Design
Art Direction
Design
Campaign Toolkit
Paid Social
Homepage Refresh
Banner Ad
Print Ad
Print Ad
OOH
OOH
OOH
OOH
Creative Direction
Art Direction
Design
Mechanical Art
Tasked with a direct response initiative to increase Puritan’s Pride perceived value, we created a cohesive, humanized brand experience that delivered on sales goals and exceeded consumer expectations.
Paid Social: Image Testing + Single vs. Multi Product Testing
Direct Mail + Order Delivery Inserts
Website Refresh Email + Animated Social Post (stills from animation)
Welcome Email Series: Automated Product & Category Content Based on Subscriber’s Website Behavior
Welcome Email Series: Engagement + Followup Emails
Post Purchase Email Series: Automated Product + Category Content Based on Customer’s Purchase History
Promotional Email Template + Transactional Email Template
Creative Direction
Art Direction
Design
When money is processed through Worldpay, it tells a story about customer behaviors and a story about business growth potential. Money needs to be more than a unit of currency, it needs to be a unit of knowledge. Worldpay knows every dollar has a story to tell. And, they can get it talking. In the “Money Talks. We Listen.” campaign, the faces that appear on currency come to life to tell these knowledgeable stories and literally illustrate the idea that money is speaking.
Money Talks Concept Visual
Founding Fathers :60 Video
Animated Banner Ad
Concept
Art Direction
Design
Mechanical Art
Pat’s Run is the largest fundraising event for the Pat Tillman Foundation. We were asked for a theme that would generate interest while embodying Pat’s principals. For the 2016 race, we encouraged each participant to live their “dash.” Pat believed in making the most of his dash, the line between his birth date and death date.
This rally cry supercharged a sold-out 35,000+ crowd of runners through pre-race promotions, race day event, and post-race social buzz. And it encourages them to live by Pat’s principals beyond race day and do something special with their life.
Out of Home Promotional Poster
Registration Direct Mail Postcard
Registration Landing Page Banner
Promotional Social Posts
Apparel – Promotional Race Brochure – Race Day Program
Race Day Event Materials
Participant Generated Social Content
Art Direction
Design
Logo Identity
Website
Family of Services Homepages
Concept
Art Direction
Design
Simulated Learning Concept Visual
Print Ads
Out of Home Oversized Window Cling
Animated Banner Ad
Promotional First Aid Kit
Direct Email
Concept
Art Direction
Design
Print Ads
Promotional Coffee Sleeve
Animated Banner Ad
Direct Mail