Vitamins, a Nature’s Bounty Co. brand, launched as an e-commerce site and the future home to a robust personalized vitamin and supplement regimen builder. We introduced the brand to a younger audience in a motivating tone which recognizes performance level and potential as personal and unique. This drove brand awareness and steadily increased traffic to the Vitamins site.
The brand identity, set to go live with the regimen builder, strengthens the personal potential approach by linking the power that lies within each of us to the power of the pure ingredients found within Planet Earth. The strength to succeed is not just within us, it’s all around us.
Introductory Email to CPG Customer Database & Offer Testing
CPG Product Landing Page Banner & Offer Testing
Brand Paid Social Message Testing
As Individual As You Are: Brand Paid Social Video Testing Against Still Ads
Product Paid Social Image Testing
Product Paid Social Carousel Testing Against Still Ads
OOH Tactical Concept: Display of Living Natural Ingredients and Their Benefits
OOH Tactical Concept: Contextually Based Digital Billboard Alternating Product and Benefit in Real-time Relative to Weather, Season, Location and Traffic
OOH Tactical Concept: Vitamin Installation Art
Tasked with a direct response initiative to increase Puritan’s Pride perceived value, we created a cohesive, humanized brand experience that delivered on sales goals and exceeded consumer expectations.
Paid Social Image Testing & Single vs. Multi Product Testing
Direct Mail & Order Delivery Inserts
Website Refresh Email & Animated Social Post – Stills from Animation
Welcome Email Series: Automated Product & Category Content Based on Subscriber’s Website Behavior
Final Welcome Series Engagement & Followup Emails
Post Purchase Email Series: Automated Product & Category Content Based on Customer’s Purchase History
Unlike most natural diapers, Bambo Nature diapers are incredibly effective—not just eco-friendly and allergy-friendly. We created the idea of “parent fearlessly” for Bambo Nature’s full line of baby care products, empowering parents to stop worrying about leaks and rashes and start enjoying life as a parent.
Complete with a lifestyle photoshoot depicting potential scary moments for parents, product in environment shoot, 360 product on white and POP product videos, we successfully launched the Bambo Nature brand into the U.S. market.
Baby Diaper: Print & Banner Ads
Toddler Diaper: Print & Banner Ads
Training Pants: Print & Banner Ads
Skin Care: Print & Banner Ads
Sunscreen: Print & Banner Ads
Product in Environment Photo Shoot
Trade Show Booth Background Composite
Original Stock Photography for Trade Show Booth Background Composite
Diaper Product Video
Skincare Product Video
When money is processed through Worldpay, it tells a story about customer behaviors and a story about business growth potential. Money needs to be more than a unit of currency, it needs to be a unit of knowledge. Worldpay knows every dollar has a story to tell. And, they can get it talking. In the “Money Talks. We Listen.” campaign, the faces that appear on currency come to life to tell these knowledgeable stories and literally illustrate the idea that money is speaking.
Money Talks Concept Visual
Founding Fathers :60 Video
Animated Banner Ad
The Strength of Now Concept Visual
Animated Banner Ad: SMB C-level
Email with Animated Hero Banner: SMB C-level
Animated Banner Ad: SMB IT Manager
Email with Animated Hero Banner: SMB IT Manager
Pat Tillman Foundation
Pat’s Run is the largest fundraising event for the Pat Tillman Foundation. We were asked for a theme that would generate interest while embodying Pat’s principals. For the 2016 race, we encouraged each participant to live their “dash.” Pat believed in making the most of his dash, the line between his birth date and death date.
This rally cry supercharged a sold-out 35,000+ crowd of runners through pre-race promotions, race day event, and post-race social buzz. And it encourages them to live by Pat’s principals beyond race day and do something special with their life.
Out of Home Promotional Poster
Registration Direct Mail Postcard
Registration Landing Page Banner
Promotional Social Posts
Apparel – Promotional Race Brochure – Race Day Program
Race Day Event Materials
Participant Generated Social Content
Got Your 6
5th Anniversary: Logo & Animated Social Post
5th Anniversary: Animated Social Post
5th Anniversary: Homepage Carousel & Social Cover Banners
#IAm: Social Posts
#IAm: Landing Page Refresh
#IAm: Landing Page Refresh with Popup
Power of Potential: Promotional Social Post & Instagrid
Power of Potential: Promotional Landing Page & Social Cover Banners
Power of Potential: Post Event Thank You Landing Page & Social Cover Banners
Habitat For Humanity NYC
Habitat NYC asked us for a campaign to help them increase their year-end donations. Instead, we developed a holiday gifting program that surpassed their fund-raising goals. The “Gift Constructively” program encouraged New Yorkers to donate money to Habitat NYC in honor of the family and friends on their gift lists, instead of buying them lame gifts they don’t really want anyway.